Emma and Theo

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Privacy policy and cookie notice

Privacy Policy

Emma and Theo have taken on themselves the obligation to protect the privacy of clients and webstore users, having compiled the principles of privacy policy. These relate to the collection, use, publication, transmission and storage of client data. We will address the collection, use, publication, transmission and storage of client data.

Collection of personal data

Personal data collected by Emma and Theo in different channels is processed by Emma and Theo OÜ, registry code 12142633, located at Vardi tee 19a, Viimsi vald, Estonia. Personal information is the data, which can be connected to You as a private person and which Emma and Theo collects and processes for performing a contract or for contacting you or for fulfilling its statutory obligations. We collect personal data for offering a service, for ensuring the delivery of orders and for performing our obligations towards our clients. Client personal data is contact data, meaning name of the client, name of the company, postal address, phone number, e-mail address.

Collection of other data

Emma and Theo also collect non-personalised data, i.e. data which cannot be directly linked to specific individuals. Such data on website emmaandtheo.ee would be the gender, age, language preference and location of the visitor. We may also collect data about the customer activity on our website and online store, such data is used for identifying customer preferences.


Use of personal data

Collected personal data is used for fulfilling orders, delivering goods and fulfilling obligations towards customers. We also collect personal information for marketing purposes. Collected personal data can be used for informing customers about product news, campaigns and upcoming events of Emma and Theo.

By agreeing to the conditions of the privacy policy, the client gives consent for processing their data. This consent can always be withdrawn via our website or in written form.

Data is stored in accordance with the procedure prescribed in law and other legislative acts (e.g. accounting data).


Changing personal data

The client can see, change and add to the data used for identifying the client and for contacting the client. This can be done under “My account”.  It is also possible to send a request for changing or for seeing personal data via e-mail, this must be done in such a way that the person is identified as the author of the request (signed with a digital signature). We respond to such requests in 30 days.

Protection of personal data

Emma and Theo take all precautions, including administrative and technical, to protect the personal data of clients. Access to data is only given to authorised persons. Having reason to believe that Your personal data is not handled in a manner as described in the Privacy Policy, please let us know immediately.


Personal data of clients collected during visiting the Emma and Theo online store and making purchases is confidential information. Encrypted data channel with banks ensures the security of the purchaser’s personal data and bank details.

Cookies and other tracking technologies

This website or application uses cookies. More information is available in our Cookie Policy.

Privacy Policy conditions and changes

Emma and Theo reserve its right to change the conditions of the Privacy Policy, notifying its clients of it. We give our best to maintain the Privacy Policy up to date and make it accessible via our website.

All questions about our Privacy Policy and data processing can be sent to the address: info@emmaandtheo.ee.


Cookie notification

For providing convenience and efficient operation of the website, we have implemented cookies. This cookie notice is part of our privacy policy.

Cookie is a small text file containing letters and numbers (with an ID), which may be placed on your computer or mobile device as you enter our Platforms. In general, cookies make it possible for the website to recognise your device and web behaviour, when coming back to this website or accessing another website, which recognises those cookies.

What types of cookies do we use?

Persistent cookies are used for identifying you, when you come back to the website.

This in turn gives us useful analytical information that helps to optimise the website and your visits.

Session cookies are only available during this visit, until the web browser is opened. These are not saved on the hard drive and will be deleted when you exit your web browser.

Third party cookies

We use third party cookies on our website for gathering statistics and showing ads. The privacy policy and conditions of third parties can be seen on the website of the cookie provider.

Facebook cookies are regulated as follows: https://www.facebook.com/policies/cookies/

Google cookies are regulated as follows: https://www.google.com/policies/technologies/cookies/

Cookie management and deletion

User can delete cookies saved on the device and to pre-emptively avoid cookies being saved, by changing the privacy settings of the web browser. It is possible to disable the use of cookies in the browser, but one must remember that this way, it is also possible to make some websites not function properly, as some of them need cookies for executing certain tasks.

More information about cookies is available on these websites: http://www.allaboutcookies.org/or http://www.youronlinechoices.com/ee/

Acceptance of Terms of Use

Accepting Terms of User and by visiting and using our website, you agree to using cookies. It is also possible to agree to the use of cookies via the settings of your web browser.